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Explanation of Project

Internationalization and globalization of distribution sector has expended all over the world.  The research relevant to Distribution or retailing has also become our state major goal of nation’s development policies. Especially, those world-renowned scholars on such themes as the role of Asia in the world economy and the ideal form of distribution reforms to be undertaken actively by Asia. Hope to create a distribution network among the Asian countries and to speed up the final purpose of integration of the world distribution Science through research activities on Asian distribution.

 

The development of retailing in Japan, no matter in distribution or retailing of style or types, are well known, always be followed by Taiwan.  Furthermore, the development and presence of distribution is the most important for our students, teachers, business people to understand, thus, for improving learning from that , we assign those whose full of experience to join this project.  Though the field work to obtain the most advanced view of Japanese distribution sectors.  Such like, distribution centers, shopping centers, hypermarkets, department stores, supermarkets, and shopping street and so on.  To find the Niche market for our country to reach the best international position, and understand the potential brand new type of retailing or operation in Japan, for transferring the best adaptive style for Taiwan retailing Market.

 

In addition, our university (CUTE) has excellent experience with the Nippon Institute of Technology (NIT) for the international cooperation since 2004, through the exchange between teachers and students, activities of holding conferences, and cooperate researches.  Both Taiwan and Japan have their close communication to reach the same goal of international cooperation.

University of Marketing and Distribution Sciences established in 1988, is one of two famous universities in Marketing and Distribution, where located in Kobe, Japan.  UMDS is the brand new idea and innovation of Distribution, Marketing both on academic and practice sides. UMDS also has the same educational idea of the Department of Marketing and Logistic of CUTE, is the best International exchange for Cute.

 

In this study plan, the counterpart of the CUTE for the international cooperation is the University of Marketing and Distribution Sciences(UMDS), and the main focuses are as followings:

1. To plan the basic cooperation conditions, co-studies and an international seminar

 

2. To expand student intercourse and common study

 (a) The professors of Faculty of Marketing and Distribution in C.U.Te visited UMDS in January 2009.  In the future, more visiting activities will be held between both universities.

 (b) Both CUTE and UMDS will assign common research topics for student study and going to present in an international seminar.

3. To plan academic cooperative relationship

To participate teaching and research by the mutual visit professors. Both CUTE and NIT sides of professors establish a research network and visit the counterpart for teaching.

 

4.To plan exchange students program

This project is lasting for three-years from 2010. This project will produce 10 research papers and 4 master theses, and 30 trained personnel. In 2011, the cooperative frame and field materials will be prepared. In 2012 plan, the cooperation and mutual study will be going on widely.  The final goals of the program are sharing the experience internationally and elevating preservation concepts and practical methods by mutual activities.

 

 

KeywordsMarketing, International cooperative, University of Marketing and Distribution Sciences

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